The beverage industry includes  all businesses and activities involved in the production, distribution, and sale of drinks. Drinks can be non-alcoholic such as water or soft drinks, or alcoholic such as wine, beer, and spirits.

The beverage industry's global market is predicted to grow from $235.70 billion in 2024 to a whopping  $380.40 billion by 2029. This translates into an annual growth rate (CAGR 2024-2029) of 10.05%.

Based on TheDrinkBusiness’ recent analysis these are the five most sold alcoholic beverages:

  1. Beer, thanks to an increased popularity of craft beers and expansion in emerging countries markets. Global market size: $793.74 billion.
  2. Wine, due to a growing interest for premium and luxury wines. Global market size: $441.6 billion.
  3. Liqueurs, rising in popularity as a response to the demand for distinctive and high-quality alcoholic beverages. Global market size: $128.9 billion.
  4. Baijiu, one of the most appreciated alcoholic beverages in China. Global market size: $95.21 billion.
  5. Whiskey, often used by millennials as a premium ingredient in cocktails. Global market size: $64 billion.