World Bulk Wine Exhibition brings the international bulk wine community together in Amsterdam. Buyers and importers can source wines, exchange market insight with bottlers and build commercial relationships with Flexitanks specialists over two focused days.

The event has relevance for businesses transporting wine at scale. Sourcing decisions connect directly with bottling capacity, route planning, quality protection, cost per litre and material efficiency.

Hillebrand Gori has supported the event as its official sponsor for several years. The partnership creates an opportunity to share specialist bulk wine knowledge and demonstrate how continuing Flexitank research and development can support changing market requirements.

What is the focus of World Bulk Wine Exhibition?

World Bulk Wine Exhibition, also known as WBWE, is dedicated to bulk wine and spirits. It brings together international producers with buyers sourcing for bottling, private labels, distribution and developing beverage formats.

The event is more specialised than Wine Paris, ProWein, Vinitaly or London Wine Fair. Those fairs cover broad portfolios, regions or destination markets. WBWE concentrates on the commercial, technical and operational decisions behind bulk.

The Silent Tasting Room allows buyers to assess references. The International Bulk Wine Competition and WBWE Academy add quality recognition and market insight. The wider wine trade events guide explains how WBWE fits the calendar.

How many visitors and exhibitors attended WBWE 2025?

The official WBWE 2025 closing report recorded 2,150 trade visitors from 60 markets, an 8% increase from 1,988 in 2024. The event hosted 240 exhibitors from 25 countries, compared with 245 exhibitors in 2024.

Business activity grew more quickly than attendance. More than 1,000 qualified meetings were arranged in 2025, almost double the previous year’s total of over 500.

The organiser reports that participants cover around 70% to 80% of global bulk wine volumes. This concentration matters more than headline scale. Buyers can compare producing regions, wine styles, availability and commercial terms within one specialist marketplace.

Why does bulk wine matter to international trade?

Bulk wine represented 34% of global wine export volume in 2025, according to the OIV State of the World Wine Sector. This makes it a central part of international wine flows.

Bulk transport allows wine to be bottled closer to the point of sale. It can support market-specific packaging, private-label programmes, inventory planning and more efficient container use.

Which discussions shaped the latest exhibition?

The 2025 Academy programme examined how the bulk sector is adapting to changing consumption, trade flows and sustainability expectations. Its most attended sessions covered blends, the future of global bulk wine trade and packaging choices.

Key themes across the exhibition included:

• Changes in purchasing across the UK and Germany, alongside renewed Chinese imports
• Spain’s central position in global bulk wine exports
• Blending strategies and the premiumisation of bulk wine
• Packaging, material use and lower-emission supply chains
• No and low alcohol beverages, RTDs and growing interest in bulk spirits
• Shipping more volume per shipment, where possible to reduce product costs and emissions.

These discussions show why WBWE is both a sourcing event and a market barometer. The fair connects immediate buying decisions with longer-term changes in format, category and route demand.

Why is Amsterdam a practical location for the bulk community?

Amsterdam offers a well-connected European meeting point for visitors from major producing and importing markets. 

The next World Bulk Wine Exhibition takes place on 30 November and 1 December 2026. The official visitor information confirms the dates and states that more than 240 exhibitors from over 25 countries are expected.

Its late-November timing also gives buyers access to wines soon after the Northern Hemisphere harvest. Producers and buyers can discuss availability, specifications and future programmes before planning the transport and bottling stages.

What flexitank developments can visitors discuss with Hillebrand Gori?

Hillebrand Gori designs and manufactures flexitanks specifically for wine and non-carbonated beer transport. In-house development, testing and technical support allow the design to evolve around beverage quality, capacity, material use and product discharge performance.

The range includes our XL configurations carrying up to 27,000 litres, 12.5% more than a standard 24,000-litre flexitank. Linked dual compartments can add stability for one wine while separate compartments can allow two different wines to travel within one container.

A lightweight XL design uses 30% less flexitank material by weight, thus reducing material usage and emissions. A standard multi-layer option incorporates recycled flexitank material in its outer layer. Every wine Flexitank also includes a patented and market leading barrier layer designed to limit oxygen migration and protect against taint compounds.

Further technical detail is available on the flexitank service page and in the guide to flexitank wine transport.

How can buyers and producers prepare for WBWE?

Buyers can review volume forecasts, bottling capacity, required wine profiles and target costs before arranging meetings. Questions about origin production, flexitank specifications, available volumes and collection windows can then be matched with route and equipment planning.

Producers can prepare samples, technical information and volume schedules. Early discussions about loading, documentation, customs, lead times and destination discharge facilities can support a workable proposal.

After the fair, shortlisted wines can move into trials, approvals and commercial planning. Flexitank type, container availability, weight limits and recycling options should be considered before regular movements begin. The flexitank recovery and recycling guide explains the available pathways.

How can Hillebrand Gori support opportunities from WBWE?

As the event’s official sponsor and a logistics partner specialised in wine, beer and spirits, Hillebrand Gori supports bulk supply chains from winery to bottling to place of sale. Our service combines purpose-designed Flexitanks, fitting and discharge support, customs, route planning, risk management, recycling options and digital visibility. Global reach, local knowledge and continuing research and development can help connect a conversation in Amsterdam with an easy, practical bulk wine transport plan.