Wine trade events bring producers, importers, buyers and distributors together. They create opportunities to enter new markets, strengthen portfolios and develop lasting commercial relationships.

Hillebrand Gori exhibits at major events to meet the businesses behind these opportunities. Producers and distributors can discuss how to reach target markets. Importers and buyers can explore how newly sourced wine, beer and spirits could be transported reliably.

These conversations can cover market requirements, customs, lead times, temperature protection, sustainability and cost predictability. This guide highlights the main events where Hillebrand Gori has a presence and explains how to prepare, whether exhibiting or visiting.

Which wine and spirits trade events should beverage businesses consider?

Wine Paris, 15–17 February 2027, Paris

Wine Paris opens the European trade-fair calendar with an international mix of wine regions. Be Spirits also brings spirits, beer, cider, RTDs and mixology into the event.

France is central to the international wine sector. According to the OIV State of the World Wine Sector in 2025, France was the world’s second-largest wine producer and Europe’s largest wine market in 2025.

The scale of the fair reflects that position. The 2026 Wine Paris edition welcomed 63,541 trade visitors and 6,537 exhibitors, representing 169 countries.

Importers can compare regions and begin annual sourcing conversations. Producers can meet potential partners and discuss what may be required to enter new markets.

Explore our Wine Paris guide here.

ProWein, 7–9 March 2027, Düsseldorf

ProWein is an established international B2B meeting point for wine and spirits. Its broad exhibitor base supports portfolio reviews, supplier meetings and comparisons between markets and categories.

Germany is the EU’s third-largest wine market and the world’s largest wine importer by volume. It imported 12.9 million hectolitres in 2025, according to the OIV. This makes Düsseldorf a relevant meeting place for producers seeking access to Germany and neighbouring European markets.

ProWein 2026 attracted 31,000 trade visitors from 105 countries and 3,400 exhibitors from 63 countries.

Visitors can explore wine styles, spirits categories and no and low alcohol ranges. Exhibitors can meet importers and distributors while discussing routes, compliance and commercial supply requirements.

Take a read of our guide to ProWein here.

Vinitaly, 11–14 April 2027, Verona

Vinitaly is an international exhibition centred on Italian wine. The location is especially relevant because Italy remained the world’s largest wine producer in 2025, producing 44.4 million hectolitres. It was also the largest exporter by volume, at 21 million hectolitres.

The 2026 Vinitaly edition brought together 4,000 companies and 90,000 attendees from 135 countries.

Importers can meet regional producers and review their Italian wine portfolios. Producers can develop international buyer relationships and explore new destinations.

Hillebrand Gori can help connect these conversations with consolidation, lead times, temperature protection, customs requirements and destination delivery planning.

Read more about Vinitaly in our guide

London Wine Fair, 17–19 May 2027, London

London Wine Fair connects producers with buyers, importers, distributors, retailers and hospitality professionals. Its focus extends across international and British wine, beer, cider and developing beverage categories.

The UK was the world’s fifth-largest wine market in 2025, consuming an estimated 12.3 million hectolitres. As an import-led market (third largest), it offers producers access to an established network of specialist importers and different sales channels.

The 2026 London Wine Fair welcomed 10,539 visitors and 475 exhibitors. The organiser reports that exhibitor bookings for 2027 are already ahead year on year, although no attendance forecast has been published.

Take a look at our London Wine Fair page

World Bulk Wine Exhibition, 30 November–1 December 2026, Amsterdam

The World Bulk Wine Exhibition connects producers, buyers, brokers and specialists across the international bulk wine and spirits sector. It covers sourcing, private label development, packaging, market trends and sustainability.

The Netherlands imported 3.3 million hectolitres of wine in 2025. Its position as a European import and distribution market makes Amsterdam a relevant location for international bulk discussions.

The most recent completed World Bulk Wine Exhibition welcomed 2,150 trade visitors from 60 markets and 240 exhibitors from 25 countries in 2025.

Importers and producers can assess supply options and discuss transport to the bottling market. Hillebrand Gori’s flexitank solutions can support bulk wine, selected spirits and non-carbonated beer.

Take a read of our World Bulk Wine guide

Why do wine trade events matter to importers and producers?

International wine markets remain closely connected. The OIV reports that bottled wine represented 51.1% of global trade volume and 66.4% of its value in 2025. Bulk wine represented a further 34% of international trade volume.

Trade events help beverage businesses turn this international market picture into direct conversations and commercial decisions. They can support:

• Meetings between producers, importers, distributors and logistics partners
• Comparisons between regions, styles and developing beverage categories
• Portfolio and sourcing decisions based on current market demand
• Early discussions about compliance, duties, routes and lead times
• Planning for protection, visibility and lower-emission transport options

Connecting commercial and operational planning early can support workable routes, accurate documentation, suitable protection and greater cost predictability.

How can exhibitors prepare for a beverage trade fair?

Exhibitors need to plan the booth, meetings and beverage samples. The quantity of wine, beer or spirits required should reflect scheduled meetings, open tastings, masterclasses and contingency requirements.

Sample transport should be arranged well in advance. This is something our eShipping service experts can manage with you. Organisers and venues may have designated delivery points, time slots, handling partners and storage requirements. Alcohol regulations, duties and recipient eligibility can also vary by destination.

Exhibitors should confirm who can receive the samples and whether empty bottles or unopened cases need to be returned. Return transport can involve separate customs or excise requirements.

You can read more about how our eShipping service works here.

After the fair, qualified leads can be matched with practical market-entry plans. These discussions may cover expected volumes, order frequency, consolidation, customs, protection and delivery lead times. These are all conversations our Hillebrand Gori experts can be part of to help create the most efficient transport plan.

How can importers and buyers prepare for a trade fair?

Importers and buyers can begin by reviewing portfolio gaps, consumer demand and commercial priorities. Exhibitor catalogues can then be used to shortlist producers, regions and beverage categories.

Meetings with key partners can be arranged in advance usually, before diaries fill. Buyers can prepare questions about production capacity, available volumes, packaging formats, minimum orders, pricing and market exclusivity.

Operational questions are equally important. Buyers should understand where the wine, beer or spirits will originate, available Incoterms®, expected lead times and documentation responsibilities. This is also a conversation that our experts can be part of as our insights into available transport options and other logistical aspects can make planning and execution easier.

Following the fair, samples and commercial proposals can be reviewed together. Early involvement from a beverage logistics specialist can help determine whether future orders require small-volume transport, LCL consolidation, full-container transport or bulk solutions.

How can eShipping support event sample transport?

Tastings are central to beverage trade fairs. The way samples are packed, transported, delivered and stored can influence how the wine, beer or spirits are presented to potential partners.

Hillebrand Gori’s eShipping service is designed for very small quantities, including bottles, cases and trade samples. The team can support planning around alcohol regulations, duties, recipient eligibility and local delivery requirements.

For exhibition stands or larger sample volumes, a tailored transport arrangement may be more suitable. Hillebrand Gori can assess the quantity, route and timing before an option is selected and provide alternative options to help you make the right choice.

The eShipping online platform allows users to book, manage and track small-volume transport in one place. If you want a quick overview of our eShipping solution, watch this short video.

How can Hillebrand Gori support trade-event opportunities?

As a logistics partner specialised in wine, beer and spirits, Hillebrand Gori exhibits to support the businesses on both sides of the conversation.

Producers and distributors can discuss how to reach new markets. Importers and buyers can explore how newly sourced alcoholic beverages could become part of a reliable supply plan.

Support can include event samples through eShipping, international transport for commercial orders, customs guidance, temperature protection, bulk solutions and digital visibility. With global reach and local beverage expertise, Hillebrand Gori can help connect the first tasting with a practical journey to market.