Weathering the storm together: efficient drayage services and supply chain management with Hillebrand Gori

In the intricate world of wine and spirits, where every bottle tells a story of heritage and craftsmanship, managing the logistics can be as crucial as the production. Kobrand Fine Wine and Spirits, an established name in the industry since 1944, understands this well. Their portfolio features wines and spirits from countries like Italy, France, Spain, Portugal, Argentina, Chile, New Zealand, and Japan. With a widespread US distribution network, the challenge of efficiently managing inland transportation, particularly drayage services from US ports to warehouses, is paramount. This was highlighted during the COVID-19 pandemic, which then coincide with the shipping crisis. However, Kobrand's long-standing partnership with us was instrumental in overcoming these challenges.

Dean Ubriaco, Director of Operations and IT at Kobrand said “Port congestion, last-minute changes by shipping lines to scheduled discharge ports, and the availability of chassis and truck drivers were constantly in flux.  These problems were compounded the further away the delivery location was from the ports.”

A partnership that delivers

The journey from international vineyards and distilleries to American consumers involves a supply chain of logistics professionals and carriers. Drayage, the transportation of goods like wine and spirits, over short distances, typically from ports to warehouses, is a critical link in this chain. 

Dean highlighted the importance of working with a specialist alcoholic beverage logistics provider like Hillebrand Gori “Having a provider with a diversified network of drayage service providers, and even flexibility to shift to alternative modes of transport, was the only way to keep product out of gridlock during those times.” 

Hillebrand Gori: a trusted partner since 1985

During these complex times, Kobrand's partnership with Hillebrand Gori was instrumental in still being able to deliver wines and spirits to their customers. This relationship, which began in 1985 with warehousing solutions in Beaune, France, has evolved into a comprehensive logistics partnership. For the past two decades, we have provided various logistics and transportation solutions, so that Kobrand's operations run smoothly even in turbulent times.

When asked what advice he would give to the industry, Dean said “companies that partner with Hillebrand Gori for the entire shipment process, from origin to the delivery, are able to take advantage of the order management and visibility tools needed to manage their business.”  Dean can actively monitor the changes in delivery and lead times which is a key component for forecasting and keeping distributors in stock.

This technology allows Kobrand to track shipments in real-time, anticipate and address potential issues, and maintain a proactive approach to logistics management.

Looking ahead: strengthening bonds for future success

The partnership between Kobrand Fine Wine and Spirits and Hillebrand Gori has stood the test of time.  It is a testament to the power of collaboration and specialized expertise in navigating the complexities of an international supply chain. With a shared commitment to delivering excellence, we’re well-positioned to tackle emerging challenges in the logistics landscape. The integration of advanced order management and visibility tools like myHillebrandGori will continue to provide Kobrand with the insights they need to stay ahead of potential disruptions. This enduring partnership is set to weather any storm, bringing the finest beverages from around the world to tables across America.

Hillebrand Gori; your journey, is our journey.

Reviewed by Hillebrand Gori.