Some drinking trends for Gen Z include a preference for healthier options such as low-sugar or non-alcoholic beverages. They also tend to value new experiences and products over traditional brand loyalty. Keeping up with these trends can help suppliers appeal to this demographic.

Some innovative marketing strategies that beverage suppliers can adopt include influencer partnerships, experiential marketing through events or pop-up bars, interactive social media campaigns and unique packaging. These strategies can help suppliers stand out in a crowded market.

Experts predict that the alcohol industry will continue to see a rise in low and non-alcoholic beverage options. They also predict that e-commerce and home-premise consumption will continue to grow as consumers prioritize convenience and at-home experiences.

Packing and shipping accounts for a significant portion (51%) of the wine industry's carbon footprint. By implementing environmentally friendly practices like using renewable materials and reducing packaging waste, suppliers can decrease their environmental impact and appeal to consumers who prioritize sustainability.