The people behind the process: Michele Carta

The challenge: a complex supply chain needing better real-time tracking and collaboration

The wine importer works with multiple suppliers in Italy, consolidating shipments at origin with us, before we transport them to our U.S. warehouse for distribution. Buyers frequently order mixed cases from various suppliers, creating logistical challenges such as:

• Slow, manual order processing
• Limited inventory tracking, shipments and customs documents
• Frequent manual errors delaying fulfilment
• Inefficient communication between supplier, importer and warehouse teams

Michele knew that a tailored digital solution could not only improve real-time tracking, but also streamline operations, eliminate bottlenecks and enhance collaboration between all stakeholders.

The solution: a fully integrated EDI/API suite

Michele and the IT Business Solutions team designed and delivered a powerful automation suite that revolutionized the way the importer operates. The system they built connects the suppliers, importers and warehouse operations seamlessly and provides these benefits:

• Automated shipment requests and real-time tracking for improved visibility
• Warehouse catalogue management and inventory tracking for instant stock updates
• Automated sales invoicing and export customs document sharing via myHillebrandGori
• Adapted automation patterns for warehouse synchronization and document sharing

The new system transformed supply chain efficiency by reducing delays, improving accuracy and eliminating manual workflows. It was a phased delivery approach over 9 months - ensuring high-priority features were implemented first.

The results: faster processing, fewer errors and a more productive supply chain

By streamlining operations and implementing the EDI/API suite, Michele and his team transformed the supply chain for the importer, delivering faster, more accurate and efficient operations. Alongside this, order processing times were reduced by at least 60%, significantly improving delivery speed to consumers. 

The system has eliminated manual errors by automating key processes, so that shipments move smoothly without disruptions.  To enhance the visibility for everyone in the supply chain, myHillebrandGori gives stakeholders the ability for real-time tracking of inventory, shipments and access customs documents, improving coordination across teams. 

The model was successfully extended to additional suppliers working with this importer, allowing for greater economies of scale and cost efficiencies. With automated workflows handling repetitive tasks, their teams could shift their focus to customer-centered activities and overall service quality.

Ready to elevate your supply chain?

At Hillebrand Gori, we don’t just move wine, beer and spirits - we optimize entire supply chains for our customers. Whether through digital automation, logistics expertise or tailored solutions, we’re much more than a freight forwarder, we’re a logistics provider.  Our team has a unique knowledge base and skill set to manage the international transport of alcoholic beverages. 

If you’re looking to elevate your supply chain, talk to one of our people.