Ocean shipment for importers of wine, beer, and spirits

In the constantly changing world of international trade, the importance of an efficient and reliable ocean shipment service cannot be overstated. This is particularly true for importers of wine, beer and spirits, where the preservation of quality and timely delivery are paramount. Let’s explore the state of the global shipping industry (May 2024) and the specific challenges associated with an ocean shipment of wine, beer, or spirits.

Global imports of wine, beer, and spirits are up

According to Statista, the global alcoholic beverage market is flourishing, in line with broader economic trends. Our 2024 State of the Industry report highlights an 8% increase in global container demand in Q4 2023, followed by nearly 11% growth in Q1 2024. Improved economic conditions, such as lower inflation and interest rates, boosted consumer spending and restocking activities, fueling this increase.

Oceania and North America both saw a 20% rise in imports, while Latin America experienced a 12% increase. Europe also saw growth, though it was at a more moderate 7%. The nominal container fleet expanded by 8% in 2023. However, various operational disruptions limited actual capacity increases, making effective logistics management essential for importers.

The rocky waters of an ocean shipment for importers

The ocean shipment of wine, beer, and spirits presents several unique challenges that importers must address. From maintaining product quality during transit to navigating geopolitical tensions and regulatory changes, which can complicate the process.

Preserving product integrity

One of the primary challenges is the preservation of product integrity. Wine and beer are sensitive to temperature fluctuations and humidity, all of which can compromise their quality. Ensuring that these alcoholic beverages are transported in the right shipping container is crucial to help maintain their taste and quality. Additionally, correct packaging and handling procedures are essential to prevent breakage and contamination during transit.

Geopolitical tensions

Geopolitical tensions and operational disruptions further complicate the logistics of ocean shipment. The Panama and Suez Canals, vital arteries for global trade, have been points of vulnerability. Incidents such as the blockage of the Suez Canal by a stuck vessel and ongoing geopolitical tensions in regions like the Red Sea and the Strait of Hormuz can lead to significant delays and rerouting of shipments. For instance, recent actions by the Houthis in the Bab el Mandeb Strait have forced almost all container vessels to transit via the Cape of Good Hope, resulting in longer transit times and reduced equipment availability.

Tighter environmental regulations

Additionally, the global shipping industry is dealing with stricter fuel regulations and environmental mandates. The European Emissions Trading System (ETS), which began for the shipping sector in 2023, requires carriers to report and pay for emissions, with escalating compliance requirements through 2026. These regulations encourage ships to travel at slower speeds and use more vessels. This adds more pressure on the available capacity and increases the costs of operating the ships.

Changing climate

Labor unrest and climate events add another layer of unpredictability, contributing to port congestion and delays. As demand continues to outpace capacity growth, importers of wine, beer, and spirits face mounting pressure to find reliable logistics partners who can offer resilient and flexible ocean shipment solutions.

How Hillebrand Gori can manage your ocean shipment

In a world of growing demand and increasing complexity, importers of wine, beer, and spirits need a logistics partner they can trust. At Hillebrand Gori, we stand ready to meet these challenges with unmatched expertise, innovative solutions, and a steadfast commitment to excellence.

Expertise in wine, beer, and spirits logistics

With decades of experience in the alcoholic beverage logistics industry, at Hillebrand Gori, we understand the specific requirements of shipping wine, beer, and spirits. Our specialized logistics solutions include temperature-controlled containers, state-of-the-art monitoring systems, and tailored handling procedures to safeguard the quality of your products throughout the journey.

Global network and local knowledge

Our extensive global network, combined with in-depth local knowledge, enables us to navigate the complexities of international shipping with ease. Whether it’s managing customs clearance, optimising routing, or handling last-mile delivery, our team of experts ensures seamless execution at every stage of the supply chain.

Advanced technology and innovation

Hillebrand Gori leverages IT systems to enhance the efficiency and transparency of ocean shipment. Our real-time tracking system myHillebrandGori provides complete visibility into the status and condition of your shipments, allowing you to make informed decisions and proactively address any issues that may arise.

Sustainability commitment

As part of our commitment to sustainability, at Hillebrand Gori, we actively work to reduce the environmental impact of our operations. Alongside our parent company DHL, we conduct a sustainability review of our carrier partners. The aim of the review is to recognize their accomplishments so far towards sustainable logistics and encourage further investment. This is something we complete annually as part of our commitment to help make logistics more sustainable.

Additionally, our myHillebrandgori app keeps you informed about your shipments, enabling you to:

• Track your order’s location from start to finish.
• Communicate with everyone in the supply chain.
• Instantly access order details, SKUs, and product codes.
• Receive immediate alerts through push notifications.
• Monitor the temperature throughout your shipment's route.
• Calculate CO2 emissions for each shipment.
• Organise your orders to minimise delays and reduce transportation costs.

By choosing Hillebrand Gori for your ocean shipment needs, you can ensure that your products are transported safely, efficiently, and sustainably, allowing you to focus on what you do best – delivering exceptional beverages to your customers.

Hillebrand Gori handles ocean shipments with care

Elevate your ocean shipping strategy by partnering with Hillebrand Gori. Our specialized logistics services can help you navigate the complexities of global trade and ensure the success of your business. Visit our website or request a quote online.

Reviewed by Hillebrand Gori